TOWARD A DEEPER UNDERSTANDING OF THETECHNOLOGY ACCEPTANCE MODEL:AN INTEGRATIVE ANALYSIS OF TAM

摘要

Generally speaking, technology acceptance model (TAM, Davis, et al., 1989; Davis, 1989) is a successful modelrnand prior studies have explored the TAM from different perspectives and many antecedents have beenrnidentified. However, the overview of TAM shows that the explanatory power of TAM is limited. Furthermore,rnmore and more inconsistencies in results appeared along with the development of TAM. Motivated by these twornproblems, an analytical literature review is conducted in order to get a deeper and more comprehensivernunderstanding of TAM. Eighteen TAM research articles were selected, based on which the TAM structures asrnwell as the relationships in it were analyzed. Therefore, this study consists of two major parts. The first one isrna literature review of TAM, in which the relationships and major concepts of the factors within or out of thernoriginal TAM are discussed. Based on the discussion of the first part, the second part includes a new modelrnthat highlights the moderating factors that may account for the inconsistencies in prior research. They arerngender, user professions, experience, firm size, type of technology, and voluntariness. Despite the limitations,rnthis study highlights the moderating factors that may account for the inconsistencies in prior research. Thernimplications for future research and practice are also discussed.