A CHOICE MODEL FOR ASSESSING AND SELECTINGE-COMMERCE WEBSITES IN A B2C ENVIRONMENT

摘要

Despite the claims of friction-free information availability (Brynjolfsson and Smith 2000), price dispersionsrnfor the same product are not uncommon across online retailers in the B2C segment. This study presents arnmodel to argue that (perceived) website quality and consumer differences (in terms of prior web experience)rnare key variables in explaining the price dispersions.