AN ASSESSMENT OF EUROPEAN E-COMMERCE SYSTEMS

摘要

This paper examines e-commerce systems in three European countries – Germany, France, and Switzerland– in order to identify characteristics of these systems that might contribute to lower utilization of e-commercein Europe than in the United States. The paper uses an e-commerce system functional model as a frameworkfor assessing the characteristics of the systems. The European systems are compared with each other and witha benchmark e-commerce system in the United States. The paper concludes with recommendations forimproving e-commerce systems in Europe.