首页> 外文会议>Annual Meeting of the International Textile and Apparel Association, Inc. November 10-13, 1999 Santa Fe, New Mexico >Tourist characteristics, textile sourvenirs, and purchase intentions of buying for self versus others
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Tourist characteristics, textile sourvenirs, and purchase intentions of buying for self versus others

机译:游客特征,纺织品纪念品以及与他人相比自我购买的购买意图

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摘要

Tourists' expenditure patterns have occasionally been studied, yet little is known about what influences tourists' souvenir-purchase decisions. Two objectives of this study were (1) to explore predictive relationships between tourist characteristics and purchase intentions for various categories of textile sou=venirs and (2) to examine whether the relationships among purchase intentions and predictor variables are influenced by buying for oneself versus buying for others.
机译:偶尔研究了游客的支出方式,但对影响游客的购买决定的知识知之甚少。这项研究的两个目标是(1)探索各种纺织品纪念品的游客特征与购买意愿之间的预测关系,以及(2)检查购买意愿与购买意愿之间是否影响购买意愿与预测变量之间的关系为他人。

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