Consumer attitudes towards imported apparel: a descriptive study using in-person survey

摘要

Human rights violations in sweat-shops that supply the US with imported apparel receive attention in the media. Consumers now possess a greater awareness of working conditions in Thrid World economies due to high profile cases of alleged human rights abuses. In this study, consumers responded to a questionnaire developed from both the research model of beliefs, attitudes, and behaviors (Fishbein & Ajzen, 1975) and news articles. Consumers not in the sample pilot tested the questionnaire, which, with 10-point scales, assessed consumers' beliefs, attitudes, and resultant purchasing decisions regarding imported apparel.