Affective judgment of color in relation to visual stimuli

摘要

Two empirical studies were carried out in order to investigate the affective judgment of color in two stimulus contexts. In the first experiment (N=46) 36 color stimuli were assessed in terms of valence, arousal, and dominance using the Self-Assessment- Manikin (SAM) scale. In the second experiment (N=45) subjects were shown to not only 17 colors, but also other types of visual stimulus modality, such as 8 pictures, 9 film-clips, and 9 adjectives. Consequently, the emotional profiles of visual stimuli were characterized by dimensions of emotion, and the SAM ratings of the 17 identical colors from the both experiments were compared. Empirical results showed that the reference field of emotional responses to colors was significantly shifted to be less arousing (p<.05, two-tailed).