Store-Level Latent Segmentation Models: A Case Study

机译：商店级潜在细分模型：案例研究

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This paper aims to estimate latent segment logit models at store level. The estimates of model parameters are obtained by the Sequential Quadratic Programming (SQP). The application illustrates the model with weekly data and provides insights on the market structure at segment level.

机译：本文旨在评估商店级别的潜在细分logit模型。模型参数的估计是通过顺序二次规划（SQP）获得的。该应用程序使用每周数据说明该模型，并提供有关细分市场水平的洞察力。

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来源
《Advances in mathematical and computational methods》|2010年|p.84-87|共4页
会议地点 Faro(PT);Faro(PT)
作者
GRACA TRINDADE; JOSE G. DIAS; MANUELA MAGALHAES HILL;
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作者单位

ISCTE - IUL Business School Dep. of Quantitative Methods UNIDE Av. das Forgas Armadas, Lisboa PORTUGAL;

ISCTE - IUL Business School Dep. of Quantitative Methods UNIDE Av. das For§as Armadas, Lisboa PORTUGAL;

ISCTE - IUL Business School Dep. of Quantitative Methods UNIDE Av. das For§as Armadas, Lisboa PORTUGAL;

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原文格式 PDF
正文语种 eng
中图分类计算技术、计算机技术;
关键词
multinomial logit models; latent class models; market segmentation; sequential quadratic programming method; aggregate data;

机译：多项式logit模型；潜在类模型；市场细分;顺序二次规划法汇总数据;

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1. Latent segmentation using store-level scanner data [J] . Óscar González-Benito, María Pilar Martínez-Ruiz, Alejandro Mollá-Descals Journal of Product & Brand Management . 2008,第1期

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2. An optimization method to estimate models with store-level data: A case study [J] . Trindade G., Ambrósio J. European Journal of Operational Research . 2012,第3期

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3. Market segmentation for customer satisfaction studies via a new latent structure multidimensional scaling model [J] . Jianan Wu, Wayne S. DeSarbo Applied stochastic models in business and industry . 2005,第4a5期

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Store-Level Latent Segmentation Models: A Case Study

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