Study on Value Increment of Channel Value Chain Between Manufacturer and Distributor-Based on Game Theory

摘要

In the fierce market competition, how to carry out strategic coordination effectively and achieve the increment of value, which has become an important basis for manufacturers to maintain a strong competitive vitality. This empirical analysis shows that it can help manufacturers realize the appreciation of channel value chain and improve the whole industrial operating efficiency so as to promote the ability of both manufacturers and distributors by setting up fair profit distribution point, strengthening communication, playing the role of penalty and market reputation mechanism, and establishing warning mechanism.