RESIDENTIAL CEMENT-FIBER SIDING MARKET: COMPETITION OPPORTUNITIES

摘要

In 1988, 1992, and 1994, George Carter & Affiliates (GC&A) and Resource Information Systems Inc. (RISI) completed major investigations into the residential siding markets, including new construction, repair & remodeling, and mobile homes. You can read the Executive Summary from the 1994 report online at www.GCAonline.com/siding. There are a number of reasons why this siding study needed to be updated. The first had to do with basic market shifts. Product life cycles are becoming shorter in every domestic market and siding is no exception. New products are entering the market and traditional siding materials are exposed to increased competition from all sides. Understanding how the current selection affects consumer purchase decisions and how the influx of new products will alter these decisions is of primary importance to companies looking to introduce new products or adjust promotions for existing sidings. The significant loss of hardboard siding capacity that occurred in 2001 and is expected to continue over the near-term, contributes to the fluidity of the siding market.