Talking to the Public, Through the Media, About Climate Change

摘要

The video starts with me looking off camera and talking, but with no audio. This continues for approximately ten seconds. Then I stop, turn and look directly into the camera, at which point I ask: This is a primer on how to talk about climate change. It doesn't matter if you're speaking to an individual or a group, or if we're in front of a microphone or a video camera. My advice also holds true if you're writing a letter to the editor, or an op/ed, or a blog post, or something for Facebook or Twitter. Follow these guidelines and you will be become a more effective, more persuasive communicator.