Performance improvement by investing in internal marketing management

摘要

Building on the notion that employee satisfaction and motivation have long since been recognized as a key attribute in management discourse, this paper investigates how internal marketing can be applied as an effective tool for improving both employee and departmental performance. Several research propositions are developed based on relationships between internal marketing and performance. Specifically the research framework presented outlines a positive relationship between the development of effective internal marketing and overall performance at the individual and departmental level within the organization. Several managerial implications are extracted and directions for future research suggested.