The first contact between extraterrestrial intelligence (ETI) and human society could be remote, occurring across several light-years of space as radio and optical SETI expect. But first contact could just as easily be close-up. If alien technology is at least 1000 years ahead of ours, it could easily send a small smart probe to study our society. If we detect such a probe on or near our planet, we will immediately face several questions concerning public communication and dissemination in close-up contact. This paper focuses on five aspects of this situation. (1) THE PROTOCOLS. The two declarations of principles (protocols) need to clarify just what situations they cover and do not cover, (2) VERIFICATION. A team of experts may be needed to seek unassailable methods and evidence for confirming or disconfirming the probe's authenticity. Otherwise most people will not pay much attention to the probe's messages because each year many messages in our society claim to be of extraterrestrial origin. (3) WORLDWIDE DIALOGUE. Public dissemination might use the World Wide Web, radio, television, and print. These media could also be used to collect questions and other responses for the probe from a wide range of people. A committee of experts in public communication and learning might oversee this dialogue. What role will ETI itself play in communication and dissemination? In the
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