Embedded system based strategical positioning with RFID

摘要

In this work, the aim is redesigning the supermarkets shelf and aisle more efficient by taking into consideration to consumers movements. Thus, RFID readers will be attached with the supermarket cart. RFID tags will be attached with each aisle of supermarket. To do so we will obtain the information that which aisle is more popular or not. This information is a very valuable feedback for the companies. With this information the companies will be able to positioning their products strategically. In this way, customers spent more time in the supermarkets and this will be increase the efficiency of the customers.