From E-Shopping System Quality to the Consumer's Intention to Return: A Meta-Analytic Study of the Mediation of Attitude, Usefulness, Enjoyment, and Trust

摘要

This research aims at clarifying the respective role of e-shopping system quality and attitude, usefulness, enjoyment, and trust to explain the consumer's intention to return to an online merchant. A meta-analytical regression based on 83 published studies is used to integrate, in one single model, concepts from two streams of information system (IS) research which are the technology acceptance model (TAM) and the IS success model. Results demonstrate that the sequence, consisting of e-shopping system quality (system quality, information quality, and customer service quality) -- behavioral beliefs and attitude -- intention to return, is theoretically and empirically founded and that customer service quality is the quality dimension that influences trust and enjoyment the most while information quality is the quality dimension that is the most influential on usefulness.