E-reputation: A case study of organic cosmetics in social media

摘要

This article was the result of a business intelligence project, processing and analyzing the presence of four companies in the field of organic cosmetics on social media. The organic cosmetics market sees the number of competitors already present grow brands and companies should make efforts on their marketing strategies to stand out in such a context. Thus, the study of e-reputation of a limited number of organic cosmetics brands will allow us to build an overview for each of these brands. This work aims to compare the reputation of each brand using different monitoring tools, to identify both the profile of Internet users and brands and to propose recommendations for each brand based on the results obtained during the implementation of this project.