A Study of Balance Between Risk and Thrill on Adventure Tourism Management in China

摘要

Adventure tourism used to be referred as "The Game for the Brave ".In recent years,the number of participants is increasing at an alarming rate.Adventure tourism has become a fashion.This paper first summarizes two dilemma characteristics of adventure tourism,and proposes two cores for adventure tourist management in correspondence,and then builds a theoretical optimum target curve.Based on operators and tourists survey and questionnaire,the study makes an analysis of risk factors and proposes a visualized risk radar chart and explores the characteristics of the adventure tourists in to seek the effective management tools.