Understanding Consumers#039; Intention to Use Mobile Payment Services: The Perspective of University Students in Northern Jiangsu Area

摘要

Mobile payments are an enabling technology for mobile commerce as well as for electronic commerce and their usage is therefore important for the success of emerging business. This study advocates the necessity to examine the factors influencing consumer's intention to use mobile payment services. We proposed a model regarding consumers' use of mobile payment services using two theories of information technology usage such as a technology acceptance model and an innovation diffusion theory and a mobile commerce related issue, mobility.