Research on the Effect of Business Models on Enterprise Performance: Based on Information Technology Industry Listed Companies in China

摘要

This paper introduces the research status of the business model at home and abroad, including the concept of business model, business model classification, the relationship between the business model classification and enterprise performance, and puts forward the shortcomings of study on the business model classification. Based on previous studies, this paper puts forward a new business model classification according to Chinese IT industry characters. Then enterprise performance is divided into four aspects: profitability, growth, operating efficiency and market value. This paper introduces a single-factor analysis of variance, and the process of studying the effects of different business models on the various aspects of enterprise performance in order to find a better business model, and the method can provide recommendations for the enterprise business model transformation.