In order to alleviate the increasing contradictions between the service supply of service zone and service demand of service object, and maintain the efficient, comfortable and safe highway, logical extension of Highway service zone is imperative. This paper researches on the service zone of Beijing-Hong Kong-Macao (B-HK-M) Expressway in Guangdong section through qualitative analysis and quantitative analysis. Qualitative analysis includes analyzing on the characteristic of service objects and services demand, and quantitative analysis is mainly to build up the mathematic model according to the current data of service zone, and to estimate the drive-in traffic volume. The result can be used to determine the functional configuration and type of proposed service zone, and shows that the extension of service zone of B-HK-M Expressway in Guangdong section is feasible and lucrative, providing scientific basis to the future design and space outlay of service zone of B-HK-M Expressway in Guangdong section.
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