The Investigation and Study about Consumption Status of Luxury Goods for College Students

摘要

The college students are a special group of social consumption, this article reveals the value of consumer market and the commercial opportunities for the development of enterprises by the investigation and study about consumption status of luxury goods for college students. At the same time, paying attention to college students' consumption behavior and psychology, helping them to set up moderate, reasonable and scientific consumption concept and changing their consumption behavior are of great significance.