DISCUSSION ON THEDESIGN PRINCIPLES OF RICH MEDIA ONLINE ADVERTISING

摘要

Running rich media online advertising aims to cause the audience purchase intention and sell merchandise. During the AD design and making, the advertiser and AD designer should base on the audience experiencing, use better marketing philosophy. Also they need to follow the principles of consistency and relevance of the AD content, individuation and uniformity, and functions cost control, and combine the proper interact technology.