Data communications system for automatic planning of advertising campaigns allows potential advertisers to clearly input their requirements online so that advertising and media groups can make a corresponding proposal

摘要

Data communications system comprises a multiplicity of input-output stations and a multiplicity of servers, with a user (A) at one of the stations (2) able to plan an advertising campaign. Accordingly the user can input a target group (15a), price data (15b) relating to the total spend and the total number of targets persons to be reached by the campaign. Based on the input data which is stored in the servers, a second user, representing an advertisement or media group, can plan an advertising campaign.