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An Empirical Study on Characteristics and Evaluation of the Spa Consumer Market in Beijing

机译:北京市温泉消费市场特征与评价的实证研究

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摘要

Spa leisure consumption has gradually flourished in recent years. With unique market advantages and resources, a certain scale of spa industry has been developed in Beijing. However, there still exist some problems in the industry. This paper, based on the local market needs and evaluation, made an empirical study on the characteristics of needs and satisfaction in the spa consumer market in Beijing. The results showed that about half of the local residents in Beijing go to spa once or twice a year with the motivation for relaxation and enjoyment. The study also found that there were three major sub-markets in this consumption group: personal/family consumption, administrative consumption and girl consumption. According to the study, the consumers are the most satisfied with the recreational effects and the least satisfied with the price. The results of this study can be of some reference for the sustainable development of spa tourism industry in Beijing.
机译:近年来,温泉休闲消费逐渐兴旺。凭借独特的市场优势和资源,北京的水疗产业已发展到一定规模。但是,该行业仍然存在一些问题。本文根据当地市场的需求和评估,对北京温泉消费市场的需求和满意度特征进行了实证研究。结果显示,北京约有一半的本地居民每年一次或两次去水疗中心,以放松身心。研究还发现,该消费群体中有三个主要的子市场:个人/家庭消费,行政消费和女孩消费。根据研究,消费者对娱乐效果最满意,对价格最不满意。研究结果可为北京温泉旅游产业的可持续发展提供参考。

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