Research on Marketing Development of Central Plains Ski Tourism——Case of Henan Province

摘要

The ski tourism has become a fast-driving economic growth, "platinum industry". Snow-rich countries or regions take advantage of their unique natural resources, and view the development of ski tourism as the key to quicken economic growth. Skiing is elegant, stylish sports fitness sports. In addition to economic profits, the development of skiing scene is aiming that tourists will be benefited mentally and physically. The author analyzes, from different angles, the advantages of tourism resources and market development conditions and existing problems in Henan Province. Through literature studies and research methods, the author do surveys on the ski market development status and existing problems in Henan Province and conclude that the current market development in Henan Province is good, but the problem is that management does not have specification; comprehensive development and utilization is not enough; investment and cost are high; long-term development studies are inadequate, and there are a certain degree of environmental problems. The author puts forward the ski tourism development countermeasures and ideas and analyzes the development trends of ice and snow tourism market in Henan Province, providing references for rapid and healthy development of the ski tourism market.