B2B Global Trade: Electronic Catalog Content and Supplier Enablement Challenges

摘要

Global trade poses unique challenges for B2B e-commerce. The contribution of this paper is in identifying these additional complexities and requirements specifically in the realm of electronic catalog content and supplier enablement related to sourcing and purchasing direct goods. Content is being recognized today as a fundamental requirement for any successful B2B e-commerce initiative. In hindsight, the lack of supplier participation and suppliers digitized catalogs was a major factor in the slow adoption and failure of many e-procurement initiatives and B2B marketplaces.