Gender Differences in IS Career Choice: Examine the Role of Attitudes and Social Norms in Selecting IS Profession

摘要

The proposed research will systematically assess the causes of gender-related differences in attraction to information systems (IS) as a career. We propose a Theory of Reasoned Action (TRA)-based model of intention to pursue an IS career which incorporates work value congruence, attitudes, norms, and self-efficacy. Undergraduate students in an introductory IS course, which for many will be their first introduction to the field, will be surveyed to test this model and also the extent to which their perceptions change with exposure to IS through the course.