Research on the Credibility of Media Information—— A Case Study on Malaysia Flight MH370 Incident

摘要

When people face the disaster and crisis, accurate decisions depend on high-quality information, andrninformation credibility is key factor in quality evaluation. During the process of searching for missing MalaysiarnAirlines flight MH370, some media released wrong, even contradictory information, which had affected rescuernwork. In this paper, the literature research method and expert evaluation method were used to build arnmulti-index evaluation system for media information credibility, evaluation scale and measurement indexesrnhad been designed. At the same time, index weight has been calculated using analytic hierarchy process. Somernmedia news as sample had been collected from mainstream media and website, and assessed using fuzzyrnevaluation method. The results showed that a week after the MH370 incident happened, most mediarninformation credibility were not high, and lacked for high-quality information, so this situation hindered arnmultinational search and missed the "golden window" for rescue. Using this evaluation criteria and model, notrnonly can effectively quantify the media information credibility, also can provide credibility support forrnassessment of media information.