Building A Culturally-Competent Corporate Web Site: An Exploratory Study of Cultural Markers In Multilingual Web Design

摘要

The localization of transnational corporate websites requires a strategy for designing usable web interfaces that can be easily accessed and understood by international audiences. With a discussion of a pilot study of cultural markers in two multilingual websites, this paper explores how we might accomplish website localization more effectively by defining criteria, searching for efficient and effective strategies and techniques, and evaluating current practices.