Comparison of Design Features of Mobile Phones Critical to Affective Satisfaction

摘要

Affective satisfaction, which is perceived when the users experience products, influences the buying decision of customers. Therefore identifying properties of products that could affect user satisfaction is important to the companies for their success. Many research studies have proposed methodologies extracting design features critical to affective satisfaction. In this study, we extracted critical features, which could influence 6 different affective satisfaction dimensions for mobile phones. We conducted a case study following the methodology developed in a previous study. Empirical models relating design features to satisfaction levels were developed and applied to identify the critical design features. In addition, the results were compared with a previous study performed five years ago to find differences. As a result, a total of 45 design features were obtained and 21 design features were found critical to the satisfaction levels. As the trend of the phone designs has changed, some design features have been added, modified, and eliminated.