Low cost business model on long-haul routes- a promising market segment?

摘要

In this paper the authors will deal with the pros and cons of the low cost business model onrnlong-haul routes. First, the development of the low cost business model will be explained.rnThis will be followed by an analysis of why the long-haul business model has often failed inrnthe past. The low cost airlines currently operating a long-haul low cost model will be analyzedrnwithin a business model analysis on the basis of selected criteria. This comprises the pricernmodel, route offer, aircraft types as well as distribution and marketing. Finally, there will be a judgment of the business models using empirical date and a perspective will be given.