ARTIFICIAL INTELLIGENCE-BASED INFLUENCER AND BRAND MATCHING METHOD DEVICE AND SYSTEM

摘要

The device according to an embodiment of the present invention provides a first brand that is a marketing target of a first advertiser from a first advertiser terminal in which a first advertiser account corresponding to a first advertiser who wants to request a group purchase marketing among advertisers who want to conduct brand marketing is logged in. Receives an influencer matching request for , and in response to the influencer matching request, the first brand determines which brand category among the plurality of brand categories—the brand category is beauty, fashion, childcare, food, IT living, companion animal and at least one of travel - transmits a brand category inquiry message to inquire whether it belongs to the first advertiser terminal, receives brand category information for the first brand from the first advertiser terminal, and includes a plurality of pre-selected Sending a country inquiry message to the first advertiser terminal to inquire which country is the country in which the first brand is to be marketed among countries, receiving country information for marketing the first brand from the first advertiser terminal, and registering Influencers corresponding to the country information among the established influencers are selected as candidate influencers, and content information is obtained from the contents uploaded by any one candidate influencer among the candidate influencers, and the brand A first input signal is generated based on the category information and the content information, and the generated first input signal is generated by a first artificial neural network—the first artificial neural network includes training brand category information, training content information, and a first output signal Based on the field and training influencer matching information, the first output signal is generated by applying to-applied, and based on the first output signal, the candidate influencer and the influencer corresponding to the first brand are matched. Influencer that generates information and selects any one of the candidate influencers as the influencer matching the first brand based on the influencer matching information corresponding to the candidate influencers, respectively It is possible to generate information about selecting a luenologist.