VALUE EXCHANGE MODEL FOR CUSTOMER GOALS-TO-BUSINESS GROWTH ANALYSIS

摘要

System and methods for quantifying brand value of products to customers in a market leveraging customer-centric parameters, such as Customer Performance Indicators (CPIs) to input into a model that predicts Future Customer Value (FCV). The quantified FCV is a composite score that translates to evaluating key performance indicators of commercial entities selling the products. The FCV can be customized by adjusting one or more CPIs in the model to develop the ideal single or combination of CPIs that most affect brand value of the products or brand. Customized FCV can be used to determine the value delivered to customers, recommend adjustment to KPIs, and predict future customer behavior that drive the optimal lift of quantifiable brand revenue, or performance. Finding the optimal lift, based on quantifiable customer-centric parameters, produces the best fit outcome for both brands selling the products and for consumers purchasing the products.