APPARATUS AND METHOD FOR ANALYZING ONLINE VIRTUAL COMMERCIAL AREA FOR INFLUENCER BASED ON BIG DATA

摘要

The present invention relates to an apparatus and method for analyzing a big data-based online virtual market of an influencer, wherein the apparatus defines at least one influencer based on attribute information of a user account subscribed to a social network service. Justice Department; an analysis data collection unit for collecting analysis data of user accounts connected to the at least one influencer; and an influence analysis unit for analyzing an online virtual commercial area for the at least one influencer based on the analysis data, wherein the influence analysis unit defines an influencer group consisting of a plurality of influencers, and the influencer As an analysis condition for the influencer group, a plurality of grades regarding the overlapping rate of the online virtual commercial zone may be set, and the online virtual commercial zone of the influencer group may be independently analyzed for each of the plurality of grades.