首页>
外国专利>
DIGITAL ADVERTISING PLATFORM WITH DEMAND PATH OPTIMIZATION
DIGITAL ADVERTISING PLATFORM WITH DEMAND PATH OPTIMIZATION
展开▼
机译:具有需求路径优化的数字广告平台
展开▼
页面导航
摘要
著录项
相似文献
摘要
A digital advertising system includes at least one processor configured to execute a plurality of functional modules including an analytics module to receive and analyze client attributes associated with a website visitor and a requested website to define an analytics event. The analytics module ingests and enriches data within the analytics event and provides it to a machine learning module that generates prediction models for potential bids. A management platform receives the bidding prediction and generates candidate configs. An optimization module receives the candidate configs and applies weights and additional features to select a config and generate an optimized script for the selected config. A deployment module receives the optimized script and delivers the script to the website visitor.
展开▼