INTELLIGENTLY GUIDING A CUSTOMER ALONG A SERVICE ENGAGEMENT PATH USING AN AI/ML PATH GUIDANCE MODEL

摘要

A system to intelligently guide a customer along a service engagement path is disclosed. In certain embodiments, a customer persona for the customer is determined as well as the current location of the customer in a process interaction along the service engagement path. The customer persona of the customer and current location of the customer along the service engagement path may be provided to an Artificial Intelligence/Machine Learning (AI/ML) path guidance model. Intelligent guidance data is received from the AI/ML path guidance model, where the intelligent guidance data corresponds to a suggested location along the service engagement path based on the customer persona and current location of the customer along the service engagement path. The customer is directed to the suggested location in the service engagement path.