METHODS AND APPARATUS TO ESTIMATE AUDIENCE MEASUREMENT METRICS BASED ON USERS REPRESENTED IN BLOOM FILTER ARRAYS

摘要

Methods, apparatus, systems, and articles of manufacture to estimate audience measurement metrics based on users represented in Bloom filter arrays are disclosed. An apparatus includes a communications interface to receive a first Bloom filter array from a first computer of a first database proprietor. The first Bloom filter array is representative of first users who accessed media. The first users are registered with the first database proprietor. The first Bloom filter array includes a first array of first elements. Values of respective ones of the first elements are either a 0 or a 1 based on whether quantities of the first users allocated to the respective ones of the first elements are even or odd. The apparatus further includes a Bloom filter array analyzer to estimate a first cardinality for the first Bloom filter array. The first cardinality is indicative of a total number of the first users who accessed the media.