METHODS AND APPARATUS TO DETERMINE SYNTHETIC RESPONDENT LEVEL DATA

摘要

Methods, apparatus, systems, and articles of manufacture are disclosed to generate synthetic respondent level data. Example apparatus disclosed herein are to identify locations corresponding to monitored panelists, and when a first one of the identified locations corresponds to two or more affiliates, sum tuning minutes of the two or more affiliates. Disclosed example apparatus are also to generate an affiliate probability based on the sum, and convert first data of households in the first one of the locations to a candidate receivability session based on the affiliate probability. Disclosed apparatus are further to generate a seed panel, the seed panel to include at least one of the monitored panelists selected based on a population associated with return path data, and donate second data associated with a donor pool of first panelists to second panelists included in the seed panel, the second panelists associated with faulty media monitoring equipment.