DISCOUNT PERCENTAGE DETERMINATION SYSTEM, DISCOUNTED PRICE PRESENTATION SYSTEM, DISCOUNT PERCENTAGE DETERMINATION METHOD, AND STORAGE MEDIUM

摘要

A discount percentage determination system includes: an information acquisition unit configured to acquire, from a database in which residential areas and electronic payment information of consumers who made electronic payments are recorded in association with each other, the electronic payment information for each of the residential areas; and a discount percentage determination unit configured to identify a tendency of the electronic payments for each of the residential areas based on the electronic payment information for each of the residential areas and to determine for each of the residential areas a discount percentage for prices of items for sale at a predetermined store according to the identified tendency.