Adapting communications according to audience profile from social media

摘要

Techniques relate to adapting communications. A computer system receives initial content and event constraints related to a to-be-delivered communication and extracts information for recipients designated to receive the to-be-delivered communication. The computer system determines content utility values for topics of the initial content for each of the recipients, the content utility values for each of the topics being based on the information for each of the recipients. The computer system determines total content utility values for each of the topics in the initial content and selects elements of the to-be-delivered communication from a database based at least in part on the total content utility values for the topics and the event constraints.