An advice presentation system that combines functions of a terminal such as a smartphone, advice data such as famous or wise sayings that have been stored in a database, and functions such as a communications channel together, and provides appropriate advice according to the emotions of a user at that time. Firstly, emotion-related data pertaining to the emotions of the user is entered from the terminal. The advice presentation system connects to a web server via Internet connection, and emotion data corresponding to the entered emotion-related data is selected and extracted from an emotion database by using an emotion data selection means for an application server. At least one piece of advice data stored in an advice database is selected and extracted by an advice data selection means for the application server, on the basis of the selected emotion data. The selected advice data is sent to the terminal of the user, and famous or wise sayings, etc., are presented from an advice display means as advice data.
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