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METHOD AND APPARATUS FOR CLUSTERING PLATFORM SESSIONS AND USER ACCOUNTS ASSOCIATED WITH THE PLATFORM SESSIONS
METHOD AND APPARATUS FOR CLUSTERING PLATFORM SESSIONS AND USER ACCOUNTS ASSOCIATED WITH THE PLATFORM SESSIONS
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机译:用于聚类平台会话的方法和装置和与平台会话相关联的用户帐户
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摘要
Embodiments of the present disclosure provide methods, systems, apparatuses, and computer program products that provide for an improved and more efficient system for transmitting content to client devices. The embodiments disclose an apparatus that clusters user behavior based on platform session records. The platform session records comprise stored data associated with a plurality of user inputs received by the system for the duration of a platform session. The apparatus and methods transform the platform session records into data comprising a form that is usable for identifying clusters of platform sessions. As a result of the clustering methodologies, the apparatus is configured to deliver content specifically optimized for users of client devices. The present disclosure thus provides for an improved networked system that reduces the amount of data transferred via the network and allows for a more efficient system that has reduced infrastructure requirements and improved performance.
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