METHODS AND APPARATUS TO DETERMINE INFORMED HOLDOUTS FOR AN ADVERTISEMENT CAMPAIGN

摘要

Methods and apparatus are disclosed to determine informed holdouts for an advertisement campaign. An example apparatus to reduce iterative computation efforts for an advertisement campaign includes a buyer type determiner to determine a first group type and a second group type, the first and second group types associated with user identifiers corresponding to purchase instances, the user identifiers of the first group type indicative of a first threshold of purchase behaviors, and the user identifiers of the second group type indicative of a second threshold of purchase behaviors, and a holdout group identifier to identify (a) a first holdout group of the user identifiers of the first group type and (b) a second holdout group of the user identifiers of the second group type, the first and second holdout groups indicative of candidate user identifiers to be prevented from exposure to the advertisement campaign.