Digital Media Campaign Management in Digital Media Delivery Systems

摘要

A method and system for managing digital media campaigns accesses a set of programming data that contains various attributes of media assets that a media service provider will present to users. A media advertising campaign manager receives various criteria for the inclusion of advertisements in a particular entity's advertising campaign. The system uses the attributes in the data set to develop an advertising campaign that satisfies the entity's criteria. In various embodiments, the method system may consider the entity's preferences, seller criteria, and campaign requests for other entities.