The present invention relates to a technical idea for quantitatively evaluating an SNS user channel and measuring influence based on the evaluated values, and the influence measuring system according to an embodiment includes an account previously registered from an SNS (Social Network Service) server. A collection processing unit that collects public data on the SNS user channel divided into, an analysis unit that analyzes the influence score for the SNS user channel by analyzing the collected public data, and an influence report based on the analyzed influence score It may include a report generator for generating.
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