The present invention relates to a style suggestion method and apparatus through life pattern information analysis AI. A style suggestion method through life pattern information analysis AI according to an embodiment of the present invention comprises the steps of: (a) acquiring a face image of a user; (b) extracting the user's face information from the face image; (c) acquiring the user's life pattern information through the user's input; and (d) determining the user's personal color according to the user's face information and life pattern information.
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