A method of multi-platform social media advertising and revenue sharing via digital overlays on real-time video feeds enables a host streamer profile to select and display one or more advertisement elements on a real-time video feed, which is broadcast on a host social media platform in addition to being broadcast to one or more third-party social media platforms. The advertisements may be chosen through various means and customized by advertisers according to desired parameters. Each advertisement is associated with a financial compensation amount. After an advertisement or advertisements are displayed on the real-time video feed, the financial compensation amount is distributed among the host streamer profile, the host platform, and each of the at least one social media platform, thus incentivizing each to participate in the social media advertising and revenue sharing system.
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