Problem to be solved: to display the displayed information of the displayed item efficiently on the display terminal such as an appropriate electronic shelf tag based on the product actually displayed on the shelf.Information processing apparatus according to the present inventionDisplay information about goods andA memory part corresponding to the image of the item and stores itBased on the information received from outsideA display terminal capable of displaying predetermined information is placed at a predetermined position.AndA acquiring section for acquiring a captured image containing at least a portion of a commodity shelf displayed at a predetermined positionBased on the image of the product included in the pictureA first specific section specifying display information and the location on the goods shelf where the goods are displayedA second specific section specifying a display terminal installed at a specified location on the shelfFor a specific display terminalA transmitting section for transmitting information for displaying the specified display information and.Diagram
展开▼