Shopping time allocated to product exposure in a shopping environment

摘要

A method for evaluating effective product visibility in a physical shopping environment including multiple products is provided. The method includes, in a data capture phase, counting a total number of shoppers for a period of time. For a first sample of shoppers, trip length is monitored to determine an average trip length. A second sample of shoppers is audited, and a viewing vector of audited shoppers is determined at each display visited. Displays visited are assigned at least one product category. In a following product category visibility analysis phase, from a total number of shoppers and the average trip length, the total shopping time for the physical shopping environment is calculated. The total shopping time is allocated to each viewing vector of audited shoppers to determine allocated time. From allocated time and the viewing vectors, an exposure value of the product category is determined. Non-display exposure values are also determinable.