The invention relates to a method for generating a digital style pattern and/or transferring the style pattern onto digitally available objects, such as interiors, accessories, clothing and similar, or design proposals of multiple objects based on the generated style pattern based on at least one predefined style specification, comprising the following steps: specifying or inputting at least one item of style information (optical, acoustic, haptic); analysing the style information, in particular in terms of colour distribution; obtaining at least one digital style pattern and/or assigning or transferring the style pattern onto a digitally available object or multiple digitally available objects. The invention also relates to a computer program and a computer program product for this purpose.
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