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SYSTEM AND PROCESS TO DETERMINE THE CAUSAL RELATIONSHIP BETWEEN ADVERTISEMENT DELIVERY DATA AND SALES DATA
SYSTEM AND PROCESS TO DETERMINE THE CAUSAL RELATIONSHIP BETWEEN ADVERTISEMENT DELIVERY DATA AND SALES DATA
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机译:系统和过程确定广告交付数据和销售数据之间的因果关系
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摘要
A system and process to determine the causal relationship between advertisement delivery data and sales data are disclosed. According to one embodiment, a method comprises importing advertisement data and sales data. The advertisement data and the sales data are joined to generate a joined data set. Customer journeys are generated for a timeframe from the joined data set. A first group of customers who saw an advertisement of interest are identified. A second group of customers who did not see the advertisement of interest are identified. Each customer of the first group is matched to a customer in the second group who is similar to the customer of the first group. An average treatment effect for the advertisement of interest is calculated.
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